ilovegorgeous launched as a wholesale children’s wear collection in September 2007. Designing exclusively for girls aged from 6 months to 15 years, their first collection was snapped up by London department store Selfridges as well as a host of boutiques and children’s wear shops across the UK. Since then ilovegorgeous has expanded its wholesale reach to the USA, France and can be found in many prestigious locations including Le Bon Marche in Paris, Barneys NYC, Selfridges, Liberty and Harvey Nichols, London and Harvey Nichols, Saudi Arabia. In December 2008 ilovegorgeous opened their flagship shop in Notting Hill and in February 2009 the website became ecommerce.

ilovegorgeous is designed by Lucy Enfield and Sophie Worthington. Both women are mothers of three with a background in fashion design and journalism. Lucy is married to comedian Harry Enfield and lives in London; Sophie is married to contemporary art expert Greville Worthington and lives in Yorkshire.

ilovegorgeous can count among its fans fashion leaders including Kate Moss, Claudia Schiffer, Stella Tennant, Sam Taylor-Wood, Elle Macpherson, Victoria Beckham, Reece Witherspoon, Suri Cruise and Thandie Newton as well as many stylish mums who want their children to look and feel Gorgeous.

For AW12 ilovegorgeous has emulated the bright and joyous jewel colours of precious stones. Bright emeralds, warm rich rubies and deep blue sapphires gilded with touches of gold and silver.

Contemporary bird and butterfly prints in beautiful printed chiffon and georgette are made in to great new styles with playsuits, 50's inspired full skirts and drapey 70's style sleeves all featuring. What could be more inviting on a cold winters day than a hot house filled with the bright colours and beating wings of a 1000 birds and butterflies…

Putting the ‘love’ in ilovegorgeous this season is a range of heart print pieces with fun net and sequin detailing to inject a bit of fun and mischief into the winter season - in vibrant red and moody slate chiffon.