Housed within a former antiques shop, in 115 Portobello, Ben Sherman present a unique concept store showcasing the finest selection of product from the Plectrum by Ben Sherman collection, as well as being the only Ben Sherman store to stock and only store worldwide to offer the full Ben Sherman Modern Classics line.

Sympathetic to the independent nature of local business and the community spirit of the neighbourhood, the store retains not only its original fascia, but will feature minimal branding, with the hoarding, down to the bags, all simply labelled 115 Portobello Road. Once inside, the stores unstated theme continues, allowing the product to speak for itself.

The collections are presented in two distinct areas, with Plectrum by Ben Sherman at the front, within a clean, contemporary space. Here, the concrete floor is complimented by cubby holes, in which accessories and accoutrements are displayed, lending the space a boutique feeling. Towards the rear, where clean walls are replaced with light wood and rugged slatted tiles, reflecting the nature of the product, you’ll find the exclusive Ben Sherman Modern Classics collection.

Amongst the rails of apparel and accessories, you will find curated objects and curios; complimentary pieces and curiosities meticulously handpicked from a variety of sources and craftsmen, as well as a handful of other select brands we believe embody a Heritage of Modernism.